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Digitera creates websites of all types for clients large and small, from WordPress to Shopify and everywhere in between.
Our Main “Stacks”

Although Digitera can make websites in a wide variety of platforms, the bulk of our work comes in three main categories, listed here.


Powering approx. 35%-40% of the worlds websites, WordPress is by far the leading platform to use for robust websites that rank well. With it’s extensible framework, you can choose from tens of thousands of themes and hundreds of thousands of plugins, for the website of your dreams.


Although technically an online website builder, Shopify sits in it’s own class due to their prominence in the eCommerce industry. It’s still important to have a best-in-class store, and having a professional take you through the cumbersome learning curve will get you published and online much sooner!


Perhaps the easiest path to get started on the web is by using an online website “builder”. Popularized by Wix, this category also includes Squarespace, GoDaddy, Google Site Builder and more. This type of website is traditionally lower cost, and development time is less than the others.


Website analysis for a new site involves evaluating various aspects of the website to determine its effectiveness, user-friendliness, and search engine optimization (SEO) potential. Some of the key elements that may be analyzed include:

  • Design: The website’s layout, visual appeal, and ease of navigation.
  • Content: The quality, relevance, and uniqueness of the website’s content.
  • Functionality: The website’s functionality, including the speed, responsiveness, and accessibility.
  • SEO: The website’s search engine optimization potential, including the use of relevant keywords, meta tags, and backlinks.
  • Usability: The website’s user-friendliness, including its ease of use, accessibility, and interactivity.
  • Analytics: The use of web analytics tools to measure traffic, user behavior, and conversion rates.

By analyzing these elements, you can determine areas for improvement and optimize your website to better serve your users and achieve your business goals.

A website strategy is a plan or approach that outlines how a website will be used to achieve specific goals or objectives. It involves identifying the target audience, determining the website’s purpose, and developing a plan to achieve that purpose.

Some key elements of a website strategy might include:

  • Defining the target audience: Identifying the ideal users or customers for the website and understanding their needs, preferences, and behaviors.
  • Setting goals: Establishing specific, measurable, and achievable goals for the website, such as increasing traffic, generating leads, or boosting sales.
  • Developing content: Creating high-quality, engaging content that resonates with the target audience and supports the website’s goals.
  • Optimizing for search engines: Ensuring the website is optimized for search engines by using relevant keywords, meta tags, and other SEO techniques.
  • Utilizing analytics: Tracking and analyzing website data to measure performance, identify areas for improvement, and make data-driven decisions.

By developing a clear and effective website strategy, businesses can maximize the potential of their website to achieve their goals and reach their target audience.

Website execution refers to the process of actually building and launching a website based on the website strategy and plan. It involves the technical implementation of the website design and content, as well as the launch and maintenance of the website.

Some key elements of website execution might include:

  • Website development: Building the website using appropriate programming languages, content management systems (CMS), and web technologies.
  • Content creation: Creating and publishing high-quality content, such as blog posts, images, videos, and other media.
  • User interface (UI) and user experience (UX) design: Designing the website’s user interface and user experience to ensure an intuitive and engaging user experience.
  • Testing and quality assurance (QA): Conducting rigorous testing and QA to ensure the website is free of bugs and errors before launch.
  • Launch and maintenance: Deploying the website to a hosting server and ensuring ongoing maintenance, updates, and optimization.

By executing a website effectively, businesses can bring their website strategy to life and provide a high-quality online experience for their target audience.

Website metrics refer to the quantitative data used to measure and analyze website performance. They provide valuable insights into how users interact with a website, how effective the website is at achieving its goals, and how it can be improved.

Some common website metrics include:

  • Traffic: The number of visitors to a website over a specified period.
  • Pageviews: The number of times a web page is viewed by visitors.
  • Bounce rate: The percentage of visitors who leave the website after only viewing one page.
  • Conversion rate: The percentage of visitors who complete a specific goal, such as making a purchase or filling out a form.
  • Time on site: The amount of time visitors spend on a website.
  • Exit rate: The percentage of visitors who leave the website after viewing a specific page.
  • Engagement: Metrics that measure user engagement with the website, such as likes, shares, comments, and downloads.
  • SEO metrics: Metrics related to search engine optimization, such as keyword rankings, organic search traffic, and backlinks.

By tracking and analyzing website metrics, businesses can identify areas for improvement and make data-driven decisions to optimize website performance and achieve their goals.


Website hosting refers to the process of storing and maintaining a website on a server that is accessible through the internet. When a website is hosted, its files, data, and other content are stored on a physical or virtual server, which is connected to the internet and is constantly available to serve requests from users. Website hosting providers offer various hosting plans and services that enable website owners to choose the type of hosting that best suits their needs, including shared hosting, dedicated hosting, cloud hosting, and more. Hosting providers typically also offer features such as domain registration, email hosting, website backups, and security measures to ensure the smooth operation and protection of the hosted website.

Website coding, also known as web development, is the process of creating and building a website using various programming languages, markup languages, and scripting languages. Website coding involves designing and structuring web pages, writing code to create interactive features, and implementing functionality to enable the website to perform certain tasks. Some of the programming languages used in website coding include HTML, CSS, JavaScript, PHP, Python, and Ruby. These languages are used to create different components of a website, such as the layout, styling, navigation, interactive elements, and backend functionality. The coding process also involves testing and debugging the website to ensure that it functions properly across different devices and web browsers.

Website deployment refers to the process of making a website live and accessible on the internet. It involves transferring the website files and data from a development environment to a web server, configuring the necessary settings, and making the website available to users through a domain name or IP address. Website deployment can be done manually by uploading files to a server using an FTP client or through a content management system (CMS) that provides an automated deployment process. After deployment, website owners can make changes to their website content, update software, and perform maintenance tasks to ensure that the website remains functional and secure. Website deployment can also involve setting up backup and disaster recovery measures to protect the website data in case of any unexpected events.

Website testing is the process of evaluating a website’s functionality, usability, and performance to ensure that it meets its intended purpose and delivers a good user experience. Website testing is important to identify and fix issues before a website is launched or updated. There are several types of website testing, including:

  • Functional testing: This type of testing involves verifying that all website features and functionalities work as expected.
  • Usability testing: This type of testing involves evaluating how easy it is for users to navigate and interact with the website.
  • Performance testing: This type of testing involves measuring the website’s speed, responsiveness, and ability to handle high traffic loads.
  • Compatibility testing: This type of testing involves testing the website’s compatibility with different devices, web browsers, and operating systems.
  • Security testing: This type of testing involves testing the website’s security measures to identify vulnerabilities and potential threats.

Website testing can be done manually or using automated testing tools, and it is essential to ensure that a website delivers a positive user experience and meets its business objectives.