Email, after all this time, is still by far and away the number one channel for conversions. Every marketing blueprint must incorporate email into the mix, often for more than one aspect. Whether it be for sales, transactional or otherwise, Email is a must-have. The problem is, simply setting up a Newsletter list and blasting away doesn’t go nearly far enough in making sure your communications get to the target.
Your DNS entries must include a series of records as follows; SPF (Sender Policy Framework), DKIM (Domain Keys Identified Email) and DMARC (Domain-based Message Authentication, Reporting, and Conformance). Together, these three inform the internet what kind of emails are authorized to be sent on behalf of your domain. In todays world of malicious internet behaviour, these entries protect your brand in so many ways, that you absolutely need to have these records configured properly.