DJX 2022 SHOW SPECIALS
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Digitera is proud to announce that our Founder, Jordan St Jacques, is scheduled yet again to speak at DJX 2022! DJX is the longest-running (since 1990) Expo-style convention for Disc Jockeys in the world, providing best-in-class exhibits & education for the DJ industry.
Jordan St Jacques has been a speaker for DJX since 2017, discussing digital marketing and technology as it applies to the DJ business. Having been a DJ himself in the 90s and early 2000s, Jordan is often referred to as the “bridge” between the two worlds, proffering great advice that you can “take away” and use immediately to accelerate your business.
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DJX SEMINARS by Jordan St Jacques
MITZVAH MARKETING
Date: Monday Aug 9th, 2021 | Time & Location TBA
As one of the most profitable, yet elusive sectors of the mobile-entertainment world, bar/bat mitzvahs are highly desirable gigs for DJs all over the continent. However, booking these events can be a challenge – so how’s it done? DJX presenters Jordan St. Jacques (Ottawa’s Disc Jockey Marketing) and Ross Akselrad (Philly’s Pulse Entertainment) have the answers.
With their hard-hitting, hour-long seminar, they’ll outline how to position yourself digitally for mitzvah-specific customers (selling to both the parent and the child), and then how reach out to make the sale. Finally, they’ll teach you how to perform this very specialized event. From sales to performance, this session will set you straight on the mitzvah market.
PREFERRED VENDOR LISTS
Date: Tuesday Aug 10th, 2021 | Description TBA
If there’s a Holy Grail of the mobile-entertainment industry, it’s being put on a venue’s Preferred-Vendor List. The problem is… every other mobile jock knows this and the competition to get on these lists is intense. So, how do you gain an edge to compete for these spots? How do you win? DJX presents a trio of pros – tech evangelist Jordan St. Jacques (Canada’s Digitera), plus mobile entrepreneurs Ross Akselrad (Philly’s Pulse Entertainment), and Ken Cosco (Boston’s A Touch of Class DJs) – who’ll show you the way.
Learn how to: set up your digitals so you project professionalism to anyone looking you up online; properly approach venues to get on those valuable lists; maximize referral commissions; and service the venue clients in a manner that impresses both the client and venue. As a bonus, we’ll offer recommendations on how to deal with overzealous venues when they try to “push the envelope too hard.” Get listed and advance.
PROM MARKETING
Date: Wednesday Aug 11th, 2021 | Time & Location TBA
Marketing to schools is perhaps THE hardest sales challenge within the mobile-entertainment industry. Even in 2022, reaching the cloistered decision-makers in the “walled gardens” at schools can be incredibly difficult, especially in an age where digital privacy is so important. So, how to get in? Join us, as Jordan St. Jacques of Canada’s Digitera, along with Ross Akselrad (Philly’s Pulse Entertainment) and Derek Panell (Rhode Island’s New England Proms), will present you the keys to the schoolhouse door.
In this knowledge-filled hour, they’ll explain how to configure your digital funnel for school committees, how to go over the latest trends in cutting through the “walled gardens,” and finally, how to make the sale. Bonus Info: They’ll divulge methods for convincing schools to spend a proper fee on the DJ contract, demonstrate prom performance tips and reveal where to source songlists. Be true to your schools – and profit.
TEEN NIGHT PROMOTIONS
Date: Thursday Aug 12th, 2021 | Time & Location TBA
In 2004, Jordan St. Jacques of Canada’s Digitera launched FX, a teen-clubnight brand that eventually became the largest such company in the world. After promoting and producing teen-night events in over 25 cities in the U.S. and Canada, St. Jacques became an expert on the market, and now he’s ready to share his secrets with you.
Join Jordan as he explains how to launch such a brand and how to use it to complement your existing DJ business. He’ll show you how to add revenue on “dark nights,” how to run a successful promotion, how to protect yourself with specific insurance, how to increase your attendance via digital marketing and, finally, how to brand your company so that you’re well-positioned to book more prom, homecoming and college business.
DJX SEMINARS by Friends of Jordan
Maximizing Live Streaming for Real World Success with DJ Mike Márquez
Date: TBA | Time & Location TBA
Are you a DJ that was all in on live streaming in 2020 and 2021, but question it’s value now over real gigs? Are you a DJ that saw the success of other DJs live-streaming, but feel that now it’s too late in the game to even bother to try?
Join live-streaming pioneer DJ Mike Márquez as he shows you the keys to maximizing live-streaming to not only be successful online but in real life as well. Mike will explain the non-technical keys you need to elevate your DJ streams and the importance of Live-streaming to a DJs brand. Mike will also show you how to utilize live-streaming to attract more business and gigs all while using tools already at your disposal. Elevate your DJ career with live-streaming pioneer DJ Mike Márquez.