Digitera is proud to announce that our Founder, Jordan St Jacques, is scheduled yet again to speak at DJX 2021! DJX is the longest-running (since 1990) Expo-style convention for Disc Jockeys in the world, providing best-in-class exhibits & education for the DJ industry.
Jordan St Jacques has been a speaker for DJX since 2017, discussing digital marketing and technology as it applies to the DJ business. Having been a DJ himself in the 90s and early 2000s, Jordan is often referred to as the “bridge” between the two worlds, proffering great advice that you can “take away” and use immediately to accelerate your business.
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DJX SEMINARS by Jordan St Jacques
Reach to the latest in SEO...CORE WEB VITALS
Date: Monday Aug 9th, 2021 | 12:30 – 2:00, Seminole Ballroom 1
Google has been busy during the pandemic. In case you missed it, they’ve implemented Core Web Vitals, which will now be the MOST important aspect of where you rank within Google SERPs. Learn what CWV is, learn how to measure it and learn how to optimize for it. This will be the most important seminar on SEO that DJ Expo has ever presented!
Save time and be more productive with FACEBOOK CHAT BOTS
Date: Tuesday Aug 10th, 2021 | 12:30 – 2:00, Seminole Ballroom 1
Facebook Chat Bots through messenger are not necessarily new, but the way that DJ Companies are using them could be vastly improved. Join us at DJX in August and see an effective Facebook Chat Bot in use, and learn how you can achieve 2 main goals…that of funneling your clients where you want them to go AND by delivering them needed files/links (such as Song Lists, Event Preparation Lists…even Contracts) as they need them. Save time and retain website visitors…with FB Chat Bots.
Make your WORKFLOW manageable into 3-5 hours per week
Date: Wednesday Aug 11th, 2021 | 12:00 – 1:00, Seminole Ballroom 1
For most DJ companies, there’s never enough time in your day to execute on your digital marketing properly. Usually, it takes a trained professional to condense the work that a brand needs into a reasonable amount of time. This DJX Seminar is exactly that, where we peek behind the curtains into how a true digital marketing professional best economizes time spent over the course of a week so that the time-spend doesn’t drive you crazy!
Discover the best digital tools to use with Jordan's TOOL TIME
Date: Thursday Aug 12th, 2021 | 12:30 – 2:00, Seminole Ballroom 1
Don’t leave the DJ Expo too early, we’ve saved a hard-hitting presentation on what digital tools to use. Delivered rapid-fire, we’ll go over 40+ of the best tools you can use for your digital marketing efforts. We’ll go over all tool categories, from SEO metrics to Social Media scheduler to Email Newsletter platforms and more!
DJX SEMINARS by Friends of Jordan
Selling Your Services Virtually: Key Strategies to Increase Sales in a Socially Distant Marketplace
Date: Monday Aug 9th, 2021 | 4:30 – 5:30, Seminole Ballroom 1
Philly’s Ross Akselrad of Pulse Entertainment will teach you the key strategies, ideas, and templates he uses to sell his DJ services to potential clients using virtual platforms like Zoom. In this revealing session, he will share with you the presentation he uses to close over 80-percent of his virtual meetings.
Professionalism: How Mobiles Stay Ahead by Minding their P’s & Q’s
Date: Tues Aug 10th, 2021 | 4:00 – 5:00, Seminole Ballroom 1
From your attire to your conduct, from your social media to your office space – how you present yourself matters. Philly’s Ross Akselrad will offer crucial tips on putting your best foot forward, so that you maintain a great reputation and earn more business.
Expanding Your Brand with Twitch: One DJ’s Success Story
Date: Wed Aug 11th, 2021 | 4:00 – 5:00, Seminole Ballroom 1
Like most DJs, Mike Márquez’s club gigs dried up during the pandemic. However, utilizing the global audience of Twitch, the NYC-based DJ landed sponsorships with some of the industry’s biggest companies, gained opportunities to play on radio stations across the country, and interviewed some of the world’s biggest DJs with his “DJs After Dark” show on Twitch. His utilization of Twitch also has brought his post-pandemic bookings back in a big way. In his session, Márquez will show you the keys to his success, and explain how you can utilize the streaming platform to further enhance your brand and optimize your exposure, not only to your current fanbase, but to a global audience.